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Claws out in the battle for pet parents' wallets | The Globe and Mail

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
Susan Krashinsky - MARKETING REPORTER

Pet food maker Blue Buffalo has built its brand on outrage.

That is, the outrage of pet owners shown in the company’s advertising, who don’t like some of the ingredients in big-name pet foods. But now, those big companies are starting to strike back.

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/claws-out-in-the-battle-for-pet-parents-wallets/article18565787/
 

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